Managing Your Customer Base

Program Length: 8  hours

Maximum # of Participants: 10 - 15

Targetted to:  Experienced professional salespeople with a large, established customer base

When a professional salesperson has a large active customer base, one of the greatest challenges is ensuring ongoing customer satisfaction. It is critical that each customer feels that they are important to your business, and that they are receiving the absolute best service possible.

SalesBuilder Managing your Customer Base goes beyond the Blackberry, and introduces key time and customer management principles, combined with ongoing contact and feedback strategies to prevent potential erosion of your existing customer base.

A valuable addition to Managing your Customer Base  is Nurturing your Customer Base.

SalesBuilder programs are all customized to your precise environment, and delivered with Belding's trademark Entertrainment delivery style.

Here are some of the things this program includes:

• Fundamentals of time management

• Fundamentals of project management

• Developing a customer contact strategy

• Prioritization and procrastination

• Developing a relationship contact strategy

• Developing a satisfaction feedback loop

• Influencing customer service perceptions

• Identifying and managing competitive pressure and encroachment