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What is Entertrainment?

Entertrainment - Belding's trademark styleShaun Belding, founder of Belding Skills Training & Development pioneered the training methodology and delivery style called "Entertrainment" - now used around the world.  As the name suggests, Entertrainment is the fusion of training and entertainment.  The pace is fast, the environment is light-hearted and relaxed, and everyone has a good time.  Definitely not the traditional facilitator-based approach to training!

But make no mistake; just because people are having fun doesn't mean they aren't learning!  Quite the opposite, in fact.  The more enthusiasm there is with the subject matter, the better people respond, the faster they learn, and the easier it is for them to break old habits. (To read our white paper on what the research has to say about making training stick, click here)

Whether the audience is a collection of senior executives, managers, support staff, sales associates or CSRs, the result of Entertrainment is an energized group of individuals motivated to put new skills into action.

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